Monday January 30 marks the start of three days packed full of fashion shows when the Mercedes-Benz Fashion Week gets underway in Stockholm.
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Live broadcasts

Cheap Monday: Fashion Show AW 2012: January 31 4:30 PM CET

Odd molly: Fall Winter 2012 fashion show: February 1^st 7:30 PM CET

Tiger of Sweden: A/W 2012 Fashion show: February 1^st 8:15 PM CET

These Swedish Fashion brands offers Christmas discounts or free shipping.

Discounts

BLK DNM, Frank Dandy Superwear, H&M, Hope, Peak Performance and Swedish Hasbeens.

Free shipping

Acne, Björn Borg, BLK DNM, Carin Wester, Frank Dandy Superwear, Hope, J.Lindeberg, Nudie Jeans, Our Legacy, Peak Performance, Rodebjer, Stylein, Swedish Hasbeens, Tiger of Sweden, V Ave Shoe Repair, Velour and Whyred.

(The survey was conducted during the time period: 2011-12-15 – 2011-12-19)

An introduction: Leading Fashion Brands are Embracing Online Video

Leading Fashion Brands are Embracing Online Video, according to Lauren Indvik, Mashable, “.. the web has given brands an opportunity to cheaply host and distribute video content for the first time, and many are now developing video content to bolster their online and offline retail businesses” and “online video can also be used to drive sales on-site”.

To enhance customer experience and brand identity by offering brand campaigns and fashion shows for the potential customer and brand advocates, how well are Swedish Fashion Brands Embracing Online Video and YouTube as a Streaming Media channel?

This is a sequel on my previous published post (2011-09-20): 37 of 38 Swedish Fashion Brands are present on Facebook and (2011-06-04): Social Media and Swedish Fashion Brands: Current Presence in Social Media

Summary

I’ve evaluated 38 Swedish fashion brands usage of Online Video and YouTube as a Streaming Media channel. 22 of 38 Swedish Fashion Brands are using online videos on-site by YouTube, Vimeo or by other provider. 24 of 38 Swedish Fashion Brands are using YouTube as a social media channel and 15 of 24 uploaded a new video during 2011.

Nine Swedish Fashion Brands are not currently using online videos or are present on YouTube; Diana Orving, Noir et Blanc, Obscur, Our Legacy, Resteröds, Rodebjer, SÄBY, Swedish Hasbeens and Whyzeck.

Approach

Used computer device: MacBook
Used web browsers: Chrome, Firefox and RockMelt
Time period: 2011-11-28 – 2011-11-29
Step 1) Crawled each Fashion Brands website in search of an online video to play.
Step 2) Searched YouTube.

Evaluation

How well are Swedish Fashion Brands Embracing Online Video (embedded videos on-site by YouTube or Vimeo) and YouTube as a Streaming Media channel to enhance customer experience and brand identity by offering brand campaigns and fashion shows for the potential customer and brand advocates?

Acne
Acne Womenswear SS12 Full Show (YouTube: September 2011)

Ann-Sofie Back Atelje
Arnhem Mode Biennale (YouTube: June 2011)

Björn Borg
Video Gallery
The Perfect Match: Niklas and Michael in New York (YouTube: September 2011)

BURFITT
Stockholm Show FW 10/11

Camilla Norrback
Amsterdam International Fashion Week (YouTube: February 2010)

Carin Wester
Fashion Show S/S 2012

Cheap Monday
Fashion Show SS 2012
Cheap Monday Fashion Show AW 2010 (YouTube: March 2010)

Filippa K
Filippa Knutsson, founder and Creative Director, talks about Filippa K
Fashion Show SS11 by Filippa K (YouTube: February 2011)

Frank Dandy Superwear
Frank Dandy Fighter – Superior Challenge
Frank Dandy Superwear Summer 2010 (YouTube: August 2010)

H&M
H&M Life Video
My DJ Style With Van Cliffe.D – H&M Life Video (YouTube: November 2011)

Hope
Autumn Winter 2011 Collection
Hope – The Cap of the North (YouTube: February 2010)

House of Dagmar
Dagmar A/W 2011 Show @ Absolut Atelier
Dagmar S/S 2012 Show @ Nobis Hotel (YouTube: November 2011)

J. Lindeberg
J Lindeberg Rubi Polo Black (YouTube: April 2011)

Julian Red
Flash site a video experience

Minimarket
Videos are availble at Vimeo. Redirected

Nakkna
Catwalk, Star, Passing Clouds, In the flesh
Passing Clouds by Nakkna (YouTube: September 2010)

Nikolaj d’Étoiles
SS09 at Stockholms Fashion Week by Berns
Nikolaj d’Etoiles SS08 Part2 (YouTube: October 2009)

Nudie Jeans
CCTV
Coming soon (YouTube: November 2011)

Odd Molly
Catwalk movies
Per Holknekt about the booth in Las Vegas (YouTube: October 2011)

Peak Performance
Welcome to the World of Adventure
The Adventurer – Featuring Dave Treadway (YouTube: October 2011)

Pour
Online video on landing page

StyleIn
FW11 Image Film
Stylein Spring / Summer 2011 Look Film (YouTube: February 2011)

The Local Firm
The Local Firm SS11 Fashion Show (YouTube: March 2011)

Tiger of Sweden
Shows & Movies
Tiger of Sweden Spring Summer 2012 Fashion Show (YouTube: August 2011)

Uniforms For The Dedicated
Film
Uniforms feat. Maria Nordström – March of No Coincidence (YouTube: October 2010)

V Ave Shoe Repair
Fifth Avenue Shoe Repair A/W 09 Fashion Show (YouTube: November 2010)

Velour
Velour AW/09 campaign in collaboration with Fashion Tale Magazine (YouTube: October 2009)

WeSC
Videos Worldwide
WeSC x The Standard Steed Lord Transform Film (YouTube: November 2011)

Whyred
Autumn / Winter 2011 Fashion Show
Whyred Spring / Summer 2012 Fashion Show (YouTube: month N/A)

Use LinkedIn to attract new talents and build brand awareness. LinkedIn surpasses 100 million users (March 22, 2011). How many Swedish Fashion brands has embraced the opportunities that comes with LinkedIn as a marketing channel, to attract new talents and build brand awareness?

These Swedish Fashion brands are using the LinkedIn Company Pages (HOW TO: Optimize Your Company’s LinkedIn Profile: basic features):

Acne Studios AB, Ann-Sofie Back Atelje (ASB Sweden), Björn Borg AB, Camilla Norrback, Carin Wester, Filippa K, Frank Dandy Superwear, H&M, House of Dagmar, J.Lindeberg, Julian Red, Nakkna, Nikolaj d’Étoiles, Nudie Jeans, Odd Molly, Rodebjer Form AB, Tiger of Sweden and WeSC.

(The survey was conducted during the time period: 2011-11-12 – 2011-11-13)

Fashion changes. Stay updated. You always need one more newsletter subscription.

Build relationships with customers online. Advantages of opt-in marketing; low cost of fulfillment, direct response medium encourages immediate action, faster campaign deployment, ease of personalisation, options for testing and integration.

Sign up, these Swedish Fashion brands offers newsletter subscriptions

Acne, Björn Borg, Camilla Norrback, Carin Wester, Diana Orving, Filippa K, Frank Dandy Superwear, H&M, Hope, House of Dagmar, J.Lindeberg, Julian Red, Minimarket, Nikolaj d’Étoiles, Noir et Blanc, Nudie Jeans, Obscur, Odd Molly, Our Legacy, Peak Performance, Stylein, Swedish Hasbeens, The Local Firm, Tiger of Sweden, V Ave Shoe Repair, Velour, WeSC and Whyred.

No newsletter subscriptions

Ann-Sofie Back Atelje, BURFITT, Cheap Monday, Nakkna, Pour, Resteröds, Rodebjer, SÄBY, Uniforms For The Dedicated and Whyszeck.

(The survey was conducted during the time period: 2011-10-30 – 2011-10-31)

An introduction: Consumers said they are more likely to buy a product since becoming a fan on Facebook

51% of consumers said they are more likely to buy a product since becoming a fan on Facebook, according to Erica Swallow, Mashable. Erica refer to a study: 10 Facts about Consumer Behavior on Facebook. How well are Swedish Fashion Brands Embracing Social Media channels?

This is a sequel on my previous published post (2011-06-04): Social Media and Swedish Fashion Brands: Current Presence in Social Media

Social Media and Swedish Fashion Brands: Current Presence in Social Media 2011 Q3 (sequel)

Summary:

I’ve evaluated 38 Swedish fashion brands Social Media Presence. 37 of 38 fashion brands are present on Facebook. Pour is the only fashion brand not present on Facebook. Tiger of Sweden Facebook group is still scheduled to be archived.

14 of 38 fashion brands; Acne, Björn Borg, Filippa K, Frank Dandy Superwear, H&M, J. Lindeberg, Nakkna, Nudie Jeans, Odd Molly, Peak Performance, Tiger of Sweden, Velour,WeSC and Whyred, could be “liked” (Facebook) and “followed” (Twitter) and “subscribed” (YouTube) and their online web shops offers sharing of content/fashion garment to your friends on Facebook and/or Twitter.

21 of 38 fashion brands are present on Twitter except; BURFITT, Camilla Norrback, Carin Wester, Cheap Monday, Diana Orving, Hope, Julian Red, Nikolaj d’Étoiles, Noir et Blanc, Obscur, Pour, Resteröds, Rodebjer, SÄBY, The Local Firm, Uniforms For The Dedicated and V Ave Shoe Repair.

23 of 38 fashion brands are present on YouTube except; BURFITT, Carin Wester, Diana Orving, Julian Red, Minimarket, Noir et Blanc, Obscur, Our Legacy, Pour, Resteröds, Rodebjer, SÄBY, StyleIn, Swedish Hasbeens and Whyzeck.

Approach:

I’ve focused my investigation on the major Social Media Channels, where the crowds/customer base are; Facebook, Twitter and YouTube.

Used computer device: MacBook
Used web browser: RockMelt
Time period: 2011-09-17 – 2011-09-20
Step 1) Searched Fashion Brand in each respective Social Media Channel, to “like”, “follow” and “subscribe”.
Step 2) Entered the Fashion Brands Website/Official online web shop, to “like” or “share” the content/garment to my friends.

Evaluation:

Do Swedish Fashion Brands have a social media presence and in which channels could you like/follow the fashion brand?

Is it possible to share the content/fashion garment to your friends on Facebook or Twitter, with a like-button or a sharing widget/plugin?

Acne (Acnestudios)
[Facebook]: 180925 Fans: http://www.facebook.com/pages/ACNE/34786982638
[Twitter]: 26044 Followers: @acneonline
[YouTube]: Acne Studios: Latest update July 2011.
[JPS]: Sharing of the content/fashion garment is enabled. RSS feed.

Ann-Sofie Back Atelje
[Facebook]: 2086 Fans: http://www.facebook.com/pages/Ann-Sofie-Back/84368305727
[Twitter]: 2001 Followers: @AnnSofieBack
[YouTube]: Ann-Sofie Back Atelje: Latest update June 2011.
[JPS]: -

Björn Borg
[Facebook]: 38922 Fans: http://www.facebook.com/bjornborg
[Twitter]: 1102 Followers: @bjornBorg
[YouTube]: Insider at Björn Borg: Latest update September 2011.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.

Blank
[JPS]: Blank is not included in this study. In spring 2010 came the news that Fredrik Blank and Åsa Göransson put Blank on hold indefinitely.

BURFITT
[Facebook]: 103 Fans: http://www.facebook.com/pages/BURFITT/57349178352
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Online shop is temporarily closed and will open again with new products in October 2011.

Camilla Norrback
[Facebook]: 755 Fans: http://www.facebook.com/camillanorrback
[Twitter]: Not found:
[YouTube]: Camilla Norrback: Latest update February 2010.
[JPS]: Sharing of the content/fashion garment is enabled.

Carin Wester
[Facebook]: 1315 Fans: http://www.facebook.com/pages/Carin-Wester/131915776843927
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Journal.

Cheap Monday
[Facebook]: 101328 Fans: http://www.facebook.com/pages/Cheap-Mondays/13887564267
[Twitter]: Not found.
[YouTube]: Cheap Monday: Latest update March 2010.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.

Diana Orving
[Facebook]: 84 Fans: http://www.facebook.com/pages/Diana-Orving/160600507310733
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is not enabled.

Filippa K
[Facebook]: 854 Fans: Friend Request needed. http://www.facebook.com/filippak
[Twitter]: 595 Followers: @Filippa_K
[YouTube]: Filippa K: Latest update February 2011.
[JPS]: Sharing of the content/fashion garment is enabled. Blog. RSS feed.

Frank Dandy Superwear
[Facebook]: 4853 Fans: http://www.facebook.com/FrankDandySuperwear
[Twitter]: 221 Followers: @Frank_Dandy
[YouTube]: Frank Dandy Superwear: Latest update August 2011.
[JPS]: Sharing of the content/fashion garment is enabled. Blog. http://www.frankdandy.com/se/blog

H&M
[Facebook]: 8271635 Fans: http://www.facebook.com/hm
[Twitter]: 478466 Followers: @hm
[YouTube]: H&M: Latest update August 2011.
[JPS]: Sharing of the content/fashion garment is enabled.

Hope
[Facebook]: 2753 Fans: http://www.facebook.com/HopeSthlm
[Twitter]: Not found.
[YouTube]: Hope Sthlm: Latest update February 2011.
[JPS]: Sharing of the content/fashion garment is enabled. RSS feed

House of Dagmar
[Facebook]: 1289 Fans: http://www.facebook.com/HouseofDagmar
[Twitter]: 171 Followers: @HouseofDagmar
[YouTube]: House of Dagmar: Latest update February 2011.
[JPS]: Sharing of the content/fashion garment is not enabled.

J. Lindeberg
[Facebook]: 4477 Fans: http://www.facebook.com/pages/JLindeberg/22417972578
[Twitter]: 1198 Followers: @Jlindeberg_
[YouTube]: J Lindeberg TV: Latest update April 2011.
[JPS]: Sharing of the content/fashion garment is enabled.

Julian Red
[Facebook]: 1427 Fans: http://www.facebook.com/pages/Julian-Red/43600499004
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is enabled.

Minimarket
[Facebook]: 3114 Fans: http://www.facebook.com/minimarketclothing
[Twitter]: 414 Followers: @_minimarket_
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is enabled.

Nakkna
[Facebook]: 804 Fans: http://www.facebook.com/nakkna
[Twitter]: 33 Followers: @NakknaSthlm
[YouTube]: NakknaStockholm: Latest update September 2010.
[JPS]: Like-button is enabled.

Nikolaj d’Étoiles
[Facebook]: 705 Fans: http://www.facebook.com/Nikolajdetoiles
[Twitter]: Not found.
[YouTube]: NikolajbyNDE: Latest update October 2009.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.

Noir et Blanc
[Facebook]: 276 Fans: http://www.facebook.com/profile.php?id=100000711464664
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is enabled.

Nudie Jeans
[Facebook]: 28438 Fans: http://www.facebook.com/nudiejeans
[Twitter]: 4851: @nudiejeansco
[YouTube]: Nudie Jeans Co: Latest update June 2011.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.

Obscur
[Facebook]: 1136 Fans: http://www.facebook.com/pages/Obscur/255879510708
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is not enabled.

Odd Molly
[Facebook]: 3194 Fans: http://www.facebook.com/oddmollyofficial
[Twitter]: 198 Followers: @oddmollyintnl
[YouTube]: Odd Molly: Latest update September 2011.
[JPS]: Sharing of the content/fashion garment is enabled.

Our Legacy
[Facebook]: 2245 Fans: http://www.facebook.com/pages/Our-Legacy-1980-81/123739647653912
[Twitter]: 22 Followers: @OurLegacyStore
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is not enabled.

Peak Performance
[Facebook]: 24014 Fans: http://www.facebook.com/peakperformance
[Twitter]: 965 Followers: @peak1986
[YouTube]: Peak Performance: Latest update September 2011.
[JPS]: Sharing of the content/fashion garment is enabled.

Pour
[Facebook]: Not found.
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is not enabled.

Resteröds
[Facebook]: 1038 Fans: http://www.facebook.com/pages/RESTER%C3%96DS/67957983403
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is not enabled.

Rodebjer
[Facebook]: 2939 Fans: http://www.facebook.com/rodebjer
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is not enabled.

SÄBY
[Facebook]: 339 Fans: http://www.facebook.com/pages/S%C3%A4by/70835719618
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: -

StyleIn
[Facebook]: 2491 Fans: http://www.facebook.com/worldofstylein
[Twitter]: 111 Followers: @worldofstylein
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.

Swedish Hasbeens
[Facebook]: 7117 Fans: http://www.facebook.com/swedishhasbeens
[Twitter]: 716 Followers: @swedishhasbeens
[YouTube]: Not found.
[JPS]: Sharing of the content/fashion garment is enabled.

The Local Firm
[Facebook]: 2689 Fans: http://www.facebook.com/TheLocalFirm
[Twitter]: Not found.
[YouTube]: The Local Firm: Latest update March 2011.
[JPS]: Sharing of the content/fashion garment is not enabled.

Tiger of Sweden
[Facebook]: 1724 Fans: The group is scheduled to be archived. http://www.facebook.com/group.php?gid=6158506783
[Twitter]: 220 Followers: @TigerOfSwedenSA
[YouTube]: TigerofSweden: Latest update August 2011.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.

Uniforms For The Dedicated
[Facebook]: 2032 Fans: http://www.facebook.com/groups/49414197176/
[Twitter]: Not found.
[YouTube]: Uniforms For The Dedicated: Latest update October 2010.
[JPS]: -

V Ave Shoe Repair
[Facebook]: 6073 Fans: http://www.facebook.com/v.ave.shoe.repair
[Twitter]: Not found.
[YouTube]: V Ave Shoe Repair: Latest update November 2010.
[JPS]: Sharing of the content/fashion garment is enabled.

Velour
[Facebook]: 1730 Fans: http://www.facebook.com/pages/Velour/103052513073580
[Twitter]: 183 Followers: @veloursweden
[YouTube]: VelourGbg: Latest update October 2009.
[JPS]: Like-button is enabled. Blog.

WeSC (We Are the Superlative Conspiracy)
[Facebook]: 208828 Fans: http://www.facebook.com/superlativeconspiracy
[Twitter]: 2941 Followers: @WeSC1999
[YouTube]: WeAreTheSuperlativeConspiracy: Latest update June 2011.
[JPS]: Like-button is enabled.

Whyred
[Facebook]: 225 Fans: http://www.facebook.com/WhyredTalks
[Twitter]: 634 Followers: @WhyredTalks
[YouTube]: Whyred Talks. Latest update September 2011.
[JPS]: Like-button and sharing of the content/fashion garment is enabled. Journal.

Whyzeck

[Facebook]: 225 Fans: http//www.facebook.com/whyszeck
[Twitter]: 0 Followers: @Whyszeck
[YouTube]: Not found.
[JPS]: Webshop coming soon. Blog.

Introduction:

Living my life through my smartphone, in a digital euphoria and fashion in my heart. Are the Swedish Fashion brands enhancing my mobile fashion experience with a mobile optimized website? The swedish smartphone market has exploded (http://sverigesradio.se/ 2011/02/08) and new research portrays the UK as a smartphone-addicted country (http://mashable.com /2011/08/04/).

This is a sequel on my previous post: Mobile optimized website: Swedish Fashion brands: an Evaluation (2011/05/22). This evaluation is carried out with iPhone4 and Samsung Galaxy S II.

Summary:

Fashion is in a constant change but the mobile optimized fashion websites, to enhance customer fashion experience is still waiting for its change and makeover. I’ve reevaluated 21 Swedish Fashion brands websites with iPhone4 and Samsung Galaxy S II. 
H&M is the only Swedish Fashion brand that today has a mobile optimized website. Four Swedish Fashion brands are using Flash; Björn Borg, Blank, Fifth Avenue Shoe Repair (Brand website) and J. Lindeberg (Corporare website).

Limitation and approach:

This investigation is a sequel on Mobile optimized website: Swedish Fashion brands: an Evaluation (2011/05/22).
Market Segment: Sweden.
Used mobile (smartphone) device: iPhone4 and thanks Alexander Stenbacka for performing the investigation with Samsung Galaxy S II.
Used web browser: Safari and Android Webkit browser.
Time period: 2011-08-05 – 2011-08-07
[JPS] my own subjective comment/reflections.
Step 1) Search fashion brand name on Google (mobile version)
Step 2) Enter website landing page via link
Step 3) Navigating the website 

Evaluation:

Does the fashion brand have a mobile website (adjusted version) of their website and will it automatically switch over to the mobile version/ mobile optimized website?

Acne (Acnestudios)
[Mobile optimized website]: No.
[Flash]: No.

Björn Borg
[Mobile optimized website]: No.
[Flash]: Yes. An iPhone device is identified and a No Flash web page is displayed. Navigation is possible with the Android device (Samsung Galaxy S II).

Blank
[Mobile optimized website]: No.
[Flash]: Yes. The iPhone device is not identified, a blank webpage is displayed. Navigation with Flash is possible on the Android device (Samsung Galaxy S II).

Carin Wester
[Mobile optimized website]: No.
[Flash]: No.

Cheap Monday
[Mobile optimized website]: No.
[Flash]: No.

Fifth Avenue Shoe Repair
[Mobile optimized website]: No.
[Flash]: The Online shop is built without Flash. Fifth Avenue Shoe Repair Brand website is using Flash and the iPhone device is not identified, a blank webpage is displayed. Navigation with Flash is possible on the Android device (Samsung Galaxy S II).

Filippa K
[Mobile optimized website]: No.
[Flash]: No.

H&M
[Mobile optimized website]: Yes.
[Flash]: No.
[JPS]: A lot of content. Location-Based Service (LBS): Store locator. Videos are linked and available at YouTube. You can switch over to full site (www.hm.com) but you can’t enter Företagsinformation pages, you get automatically transfered back to the mobile version of H&M.

Hope
[Mobile optimized website]: No.
[Flash]: No.

J. Lindeberg
[Mobile optimized website]: No.
[Flash]: The web page is built without Flash. J. Lindeberg Corporate website is using Flash. Navigation with Flash is possible on the Android device (Samsung Galaxy S II). 

Nakkna
[Mobile optimized website]: No.
[Flash]: No.

Nikolaj d’Étoiles
[Mobile optimized website]: No.
[Flash]: No.

Nudie Jeans
[Mobile optimized website]: No.
[Flash]: No.
[JPS]: The previous mobile version of the website, that was built upon three pages, is now deleted.

Our Legacy
[Mobile optimized website]: No.
[Flash]: No.

Peak Performance
[Mobile optimized website]: No.
[Flash]: No.

Pour
[Mobile optimized website]: No.
[Flash]: No.

Resteröds
[Mobile optimized website]: No.
[Flash]: No.

Tiger of Sweden
[Mobile optimized website]: No.
[Flash]: No.

Velour
[Mobile optimized website]: No.
[Flash]: No.

WeSC (We Are the Superlative Conspiracy)
[Mobile optimized website]: No.
[Flash]: No.

Whyred
[Mobile optimized website]: No.
[Flash]: No.

Introduction:

It’s Summer Sale time at Swedish Fashion Brands websites. Which Online Payment Methods are most popular among Swedish Fashion Brands? 

Summary:

I’ve evaluated 17 Swedish fashion brands websites and their Online Payment Methods. 14 Swedish fashion brands offers Summer Sale except; Nikolaj d’Étoiles, Nudie Jeans and WeSC. 

VISA and MasterCard are accepted at all 17 Swedish fashion brands websites. 

Invoice as payment method is offered by 10 of 17 fashion brands; Acne, Fifth Avenue Shoe Repair, Frank Dandy Superwear, H&M, Hope, Nikolaj d’Étoiles, Nudie Jeans, Velour, WeSC and Whyred.

American Express is accepted by 9 of 17 fashion brands; Acne, Björn Borg, Fifth Avenue Shoe Repair, Frank Dandy Superwear, Hope, J. Lindeberg, Nudie Jeans, Our Legacy and Whyred. 

Payment method PayPal is offered to the Online customer by; Acne, Frank Dandy Superwear, Nudie Jeans, Peak Performance and Tiger of Sweden.

Limitation and approach:

I’ve focused this investigation on Swedish Fashion Brands with an Online Shop.
Market Segment: Sweden.
Used computer device: MacBook
Used web browser: Google Chrome
Time period: 2011-07-19 – 2011-07-20
[JPS] my own subjective comment/reflections.
Step 1) Enter Website
Step 2) Select Online Shop
Step 3) Find Description of Payment Methods

Evaluation:

Does the Fashion Brand offer a Summer Sale on their website? Which payment methods are offered to the Online customer among Swedish Fashion Brands?

Acne (Acnestudios)
[Summer Sale]: Yes
[Online Payment Methods]: Shopping Help: Payment
1) Card Payment; VISA, Eurocard, MasterCard, American Express and Maestro.
2) PayPal.
3) Invoice, in cooperation with Klarna.

Björn Borg
[Summer Sale]: Yes
[Online Payment Methods]:Payment & Currency
1) Card Payment; VISA, MasterCard and American Express.

Carin Wester
[Summer Sale]: Yes
[Online Payment Methods]: Payment terms
1) Card Payment; VISA and MasterCard.

Fifth Avenue Shoe Repair
[Summer Sale]: Yes
[Online Payment Methods]: Your Order
1) Card Payment; VISA, Eurocard, MasterCard and American Express.
2) Invoice, in cooperation with Klarna.
[JPS]: Fifth Avenue Shoe Repair still uses the old text “… offer payment against an invoice through our partner, Kreditor.” The name Kreditor was 2009 changed to Klarna.

Frank Dandy Superwear
[Summer Sale]: Yes
[Online Payment Methods]: Betalningssätt
1) Card Payment; VISA, MasterCard, American Express, Visa Electron and Maestro.
2) Direct Payment; Handelsbanken, Nordea, SEB and Swedbank.
3) Invoice, in cooperation with Klarna.
4) PayPal.
5) Gift Voucher.

H&M
[Summer Sale]: Yes
[Online Payment Methods]: Betalning
1) Card Payment; H&M Club Konto and Visa, Eurocard and MasterCard.
2) Account: Divide the payment.
3) Monthly invoice.
4) Cash On Delivery (COD).

Hope
[Summer Sale]: Yes
[Online Payment Methods]: Secure e-Shopping
1) Card Payment; VISA, MasterCard and American Express.
2) Invoice, in cooperation with Klarna.

J. Lindeberg
[Summer Sale]: Yes
[Online Payment Methods]: FAQ
1) Card Payment; VISA, Eurocard, MasterCard and American Express.

Nakkna
[Summer Sale]: Yes
[Online Payment Methods]: How do I shop?
Options may include pay at pickup, pay before the item is sent etc.
[JPS]: Text says on website: Online Shop Open! But no garments are then available to purchase since “Out of Stock” message is displayed on every item. I can therefore not proceed to checkout and identify which payment methods that are available.

Nikolaj d’Étoiles
[Summer Sale]: No
[Online Payment Methods]: Payment
1) Card Payment; VISA and MasterCard.
2) Invoice and Part Payment, in cooperation with Klarna.

Nudie Jeans
[Summer Sale]: No
[Online Payment Methods]: Payment options
1) Card Payment; VISA, MasterCard, Eurocard and American Express.
2) PayPal.
3) Invoice, in cooperation with Klarna.

Our Legacy
[Summer Sale]: Yes
[Online Payment Methods]: How To Shop
1) Card Payment; VISA, MasterCard and American Express.

Peak Performance
[Summer Sale]: Yes
[Online Payment Methods]: Payment/How Do I Pay For My Order?
1) Card Payment; VISA and MasterCard.
2) PayPal.

Tiger of Sweden
[Summer Sale]: Yes
[Online Payment Methods]: Payment/How Do I Pay For My Order?
1) Card Payment; VISA and MasterCard.
2) PayPal.

Velour
[Summer Sale]: Yes
[Online Payment Methods]: Payment
1) Card Payment; VISA and MasterCard.
2) Cash On Delivery (COD).
3) Invoice, in cooperation with Klarna.

WeSC (We Are the Superlative Conspiracy)
[Summer Sale]: No
[Online Payment Methods]: Terms & Conditions
1) Card Payment; VISA and MasterCard.
2) Cash On Delivery (COD).
3) Invoice, in cooperation with Klarna.

Whyred
[Summer Sale]: Yes
[Online Payment Methods]: Terms & Conditions/Payment and Pricing
1) Card Payment; VISA, MasterCard and American Express.
2) Invoice and Account, in cooperation with Klarna. 

In the article “Luxury Interactive: What Luxury Brands Have Learned About Social Media in 2010“, Amalia Agathou, @Amalucky, in detail summarizes insights and lessons about Luxury Fashion Brands in Social Media 2010. The story covers:

• Luxury Brands and Augmented Reality
• Luxury Brands and Mobile Commerce
• Luxury Brands and Branded Content
• Luxury Brands and Social Commerce
• Luxury Brands and Generation Z Consumers
• Luxury Brands and Social CRM
• Luxury brands must seek inspiration outside the luxury industry
• Luxury Brands, Facebook and Privacy

Read full story: FashionablyMarketing.Me : Luxury Interactive: What Luxury Brands Have Learned About Social Media in 2010

Introduktion:

Online shopping, var kan jag handla online på Svenska modevarumärkens webbplatser? Medlemskonto? Fri frakt? 

Summering:

Jag har utvärderat 21 svenska modevarumärkens webbplatser. 17 av 21 modevarumärken har för närvarande en webbshop förutom; Cheap Monday, Filippa K, Pour och Resteröds. För att slutföra köpet på 3 modevarumärkens online butiker (H&M, J. Lindeberg och Our Legacy) måste du logga in på ditt medlemskonto för att det är obligatoriskt. 4 av 17 modemärken erbjuder kunden fri frakt, Acne, Björn Borg, Frank Dandy Superwear och Nikolaj d’Etoiles.

Du kan läsa hela utvärderingen här: Shop Online Swedish Fashion Brands