Fashion Marketing

Fashion Marketing

I hold a Bachelor’s degree in Business Administration: Marketing and Brand Management

Focused on Marketing and Brand Management in the Fashion Industry.

Thesis: “Fashion, Men and Power – how emotional ties control brands within Swedish men’s fashion“

Abstract

The purpose of this thesis is to investigate which attributes of and associations to fashion brands are meaningful and set them apart with regards to Swedish men’s ready-to-wear fashion brands, from the opinion-makers’ perspective. I came to the following conclusions:

Quality, credibility and an image to which consumers could relate create strong emotional ties to brands within Swedish men’s fashion, according to present-day opinion-makers. They deem that it above all requires design, sustainability and associations to classic fashion to create these important emotional ties.

Read more about ”Fashion, Men and Power – how emotional ties control brands within Swedish men’s fashion“