Shop Online Swedish Fashion Brands

Posted by Peter Silvergrind on 2011/06/18 · 2 Comments 

Shop Online Swedish Fashion Brands 

Introduction:
Online shopping, where can I shop online at swedish fashion brands websites? Membership account? Free shipping? 

Summary:

I’ve evaluated 21 Swedish fashion brands websites. 17 of 21 fashion brands are currently having an online shop except; Cheap Monday, Filippa K, Pour and Resteröds. To complete purchase at 3 fashion brands online shops (H&M, J. Lindeberg and Our Legacy) you need to log in to your membership account because it is mandatory. 4 of 17 fashion brands are offering the customer free shipping; Acne, Björn Borg, Frank Dandy Superwear and Nikolaj d’Étoiles.

Approach:

I’ve focused this investigation on Swedish fashion brands with an online presence.
Used computer device: MacBook
Used web browsers: Google Chrome, Mozilla Firefox, Opera and IE.
Time period: 2011-06-17 – 2011-06-18
Step 1) Adding an item to the shopping cart
Step 2) Following the process to checkout and confirm my purchase

Evaluation:

Do the Swedish Fashion Brands have an Online Shop? Are you required to have a membership (account) to confirm your online purchase? Is membership optional? Free shipping?

Acne (Acnestudios)
[Shop Online]: Yes
[Membership required]: No. Membership account is optional.
[Free Shipping]: Free shipping on orders over 1500 SEK.
[Process]: Add item to shopping basket. Go to checkout. Leave accurate information. Confirm.

Björn Borg
[Shop Online]: Yes
[Membership required]: No. Membership account is optional.
[Free Shipping]: Free shipping on all orders within EU.
[Process]: Add item to shopping bag. Go to Express checkout. Leave accurate information. Confirm.

Carin Wester
[Shop Online]: Yes
[Membership required]: No
[Free Shipping]: No
[Process]: Add item to shopping cart. Go to checkout. Leave accurate information. Confirm.

Cheap Monday
[Shop Online]: No

Fifth Avenue Shoe Repair
[Shop Online]: Yes
[Membership required]: No. Membership account is optional.
[Free Shipping]: No
[Process]: Add item to shopping bag. Go to checkout. Leave accurate information. Confirm.

Filippa K
[Shop Online]: No

Frank Dandy Superwear
[Shop Online]: Yes
[Membership required]: No
[Free Shipping]: Yes
[Process]: Add item to shopping cart. Go to checkout. Leave accurate information. Confirm.

H&M
[Shop Online]: Yes
[Membership required]: Yes. Log in to your membership account is mandatory to complete purchase.
[Free Shipping]: No
[Process]: Add item to shopping bag. Go to checkout. Log in. Leave accurate information. Confirm.

Hope
[Shop Online]: Yes
[Membership required]: No
[Free Shipping]: No
[Process]: Add item to shopping cart. Go to checkout. Leave accurate information. Confirm.

J. Lindeberg
[Shop Online]: Yes
[Membership required]: Yes. Log in to your membership account is mandatory to complete purchase.
[Free Shipping]: No
[Process]: Add item to shopping cart. Go to checkout. Log in. Leave accurate information. Confirm.

Nakkna
[Shop Online]: Yes
[Membership required]: No
[Free Shipping]: No
[Process]: Add item to shopping cart. Go to checkout. Leave accurate information. Confirm.

Nikolaj d’Étoiles
[Shop Online]: Yes
[Membership required]: No. Membership account is optional.
[Free Shipping]: Free shipping on orders over 1000 SEK.
[Process]: Add item to shopping cart. Go to Express checkout. Leave accurate information. Confirm.

Nudie Jeans
[Shop Online]: Yes
[Membership required]: No
[Free Shipping]: No
[Process]: Add item to shopping cart. Go to checkout. Leave accurate information. Confirm.

Our Legacy
[Shop Online]: Yes
[Membership required]: Yes. log in to your membership account is mandatory to complete purchase.
[Free Shipping]: No.
[Process]: Add item to shopping cart. Proceed to checkout. Log in. Leave accurate information. Confirm.

Peak Performance
[Shop Online]: Yes
[Membership required]: No. Membership account is optional.
[Free Shipping]: No
[Process]: Add item to shopping cart. Go to checkout. Leave accurate information. Confirm.

Pour
[Shop Online]: No

Resteröds
[Shop Online]: No

Tiger of Sweden
[Shop Online]: Yes
[Membership required]: No. Membership account is optional.
[Free Shipping]: No
[Process]: Add item to shopping bag. Go to checkout. Leave accurate information. Confirm.

Velour
[Shop Online]: Yes
[Membership required]: No
[Free Shipping]: No
[Process]: Add item to shopping cart. Proceed to checkout. Leave accurate information. Confirm.

WeSC (We Are the Superlative Conspiracy)
[Shop Online]: Yes
[Membership required]: No. Membership account is optional.
[Free Shipping]: No
[Process]: Add item to shopping basket. Go to checkout. Leave accurate information. Confirm.

Whyred
[Shop Online]: Yes
[Membership required]: No. Membership account is optional.
[Free Shipping]: No
[Process]: Add item to shopping bag. Go to checkout. Leave accurate information. Confirm.

Filed under Fashion Websites