Social Media Swedish Fashion Brands
Social Media and Swedish Fashion Brands: Current Presence in Social Media
Introduction:
The worldwide trend in the Fashion Industry is to maximize ROI with Social Media. It’s old news. How well are Swedish Fashion Brands to Embrace Social Media?
Summary:
I’ve evaluated 19 Swedish fashion brands Social Media Presence. All 19 fashion brands are present on Facebook. 10 of 19 fashion brands; Acne, Björn Borg, Filippa K, H&M, J. Lindeberg, Nudie Jeans, Peak Performance, Tiger of Sweden, WeSC and Whyred, could be “liked” (Facebook), “followed” (Twitter), “subscribed” (YouTube) and their online web shops offers sharing of content/fashion garment to your friends on Facebook or Twitter.
Approach:
I’ve focused my investigation on the major Social Media Channels, where the crowds/customer base are; Facebook, Twitter and YouTube.
Time period: 2011-06-01 – 2011-06-04
Step 1) Search: the Fashion Brand, in each respective Social Media Channel.
Step 2) Enter the Fashion Brands Website/Official online web shop, to “like” or “share” the content/garment to my friends.
Evaluation:
Are Swedish Fashion Brands having a presence in Social Media and in which Channels could you “like”/”follow” the fashion brand?
Is it possible to share (for example: Share this-buttons) the content/fashion garment to your friends on Facebook or Twitter, with a “like”-button or a sharing widget/plugin?
Acne (Acnestudios)
[Facebook]: http://www.facebook.com/pages/ACNE/34786982638
[Twitter]: @acneonline
[YouTube]: Acne Studios: Latest update March 2011.
[JPS]: Sharing of the content/fashion garment is enabled. RSS feed.
Björn Borg
[Facebook]: http://www.facebook.com/bjornborg
[Twitter]: @bjornBorg
[YouTube]: Insider at Björn Borg: Latest update March 2011.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.
Blank
[JPS]: Blank is not included in this study. In spring 2010 came the news that Fredrik Blank and Åsa Göransson put Blank on hold indefinitely.
Carin Wester
[Facebook]: http://www.facebook.com/pages/Carin-Wester/131915776843927
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Blog.
Cheap Monday
[Facebook]: http://www.facebook.com/pages/Cheap-Mondays/13887564267
[Twitter]: Not found.
[YouTube]: Cheap Monday: Latest update March 2010.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.
Fifth Avenue Shoe Repair
[Facebook]: http://www.facebook.com/fifth.avenue.shoe.repair
[Twitter]: Not found.
[YouTube]: fasronline: Latest update November 2010.
[JPS]: Sharing of the content/fashion garment is enabled.
Filippa K
[Facebook]: Friend Request needed. http://www.facebook.com/filippak
[Twitter]: @Filippa_K
[YouTube]: Filippa K: Latest update February 2011.
[JPS]: Sharing of the content/fashion garment is enabled. Blog. RSS feed.
H&M
[Facebook]: http://www.facebook.com/hm
[Twitter]: @hm
[YouTube]: H&M: Latest update May 2011.
[JPS]: Sharing of the content/fashion garment is enabled. H&M Social Media Room
Hope
[Facebook]: http://www.facebook.com/HopeSthlm
[Twitter]: Not found.
[YouTube]: Hope Sthlm: Latest update February 2011.
[JPS]: Sharing of the content/fashion garment is enabled. RSS feed
J. Lindeberg
[Facebook]: http://www.facebook.com/pages/JLindeberg/22417972578
[Twitter]: @Jlindeberg_
[YouTube]: J Lindeberg TV: Latest update April 2011.
[JPS]: Sharing of the content/fashion garment is enabled.
Nakkna
[Facebook]: http://www.facebook.com/nakkna
[Twitter]: Not found.
[YouTube]: NakknaStockholm: Latest update September 2010.
[JPS]: Like-button is enabled.
Nikolaj d’Étoiles
[Facebook]: http://www.facebook.com/Nikolajdetoiles
[Twitter]: Not found.
[YouTube]: NikolajbyNDE: Latest update October 2009.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.
Nudie Jeans
[Facebook]: http://www.facebook.com/nudiejeans
[Twitter]: @nudiejeansco
[YouTube]: Nudie Jeans Co: Latest update May 2009.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.
Our Legacy
[Facebook]: Latest update October 2010. The group is scheduled to be archived. http://www.facebook.com/group.php?gid=42776416908
[Twitter]: @OurLegacyStore
[YouTube]: Not found.
[JPS]: -
Peak Performance
[Facebook]: http://www.facebook.com/peakperformance
[Twitter]: @peak1986
[YouTube]: Peak Performance: Latest update January 2011.
[JPS]: Sharing of the content/fashion garment is enabled.
Pour
[Facebook]: Not found.
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: Pour is not included in this study. Page is under construction.
Resteröds
[Facebook]: Friend Request needed. http://www.facebook.com/pages/RESTER%C3%96DS/67957983403
[Twitter]: Not found.
[YouTube]: Not found.
[JPS]: -
Tiger of Sweden
[Facebook]: Latest update February 2011. The group is scheduled to be archived. http://www.facebook.com/group.php?gid=6158506783
[Twitter]: @TigerOfSwedenSA
[YouTube]: TigerofSweden: Latest update February 2011.
[JPS]: Sharing of the content/fashion garment is enabled. Blog.
Velour
[Facebook]: http://www.facebook.com/pages/Velour/103052513073580
[Twitter]: Not found.
[YouTube]: VelourGbg: Latest update October 2009.
[JPS]: Like-button is enabled. Blog.
WeSC (We Are the Superlative Conspiracy)
[Facebook]: http://www.facebook.com/superlativeconspiracy
[Twitter]: @WeSC1999
[YouTube]: WeAreTheSuperlativeConspiracy: Latest update May 2011.
[JPS]: Like-button is enabled.
Whyred
[Facebook]: http://www.facebook.com/WhyredTalks
[Twitter]: @WhyredTalks
[YouTube]: Whyred Talks
[JPS]: Like-button and sharing of the content/fashion garment is enabled. Journal.
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