Mobile optimized website: Swedish Fashion brands: an Evaluation
Mobile optimized website: Swedish Fashion brands: an Evaluation
Summary:
I’ve evaluated 21 Swedish Fashion brands websites. Two Swedish Fashion brands has a mobile website. H&M is the only Swedish Fashion brand that has a mobile optimized website. Nudie Jeans has three web pages that is mobile adjusted. No browsing is possible at all at Blank and Resteröds websites since they’re using Flash. Fifth Avenue Shoe Repair and J. Lindeberg is using Flash for their Corporate/Brand website.
Approach:
Used mobile (smartphone) device: iPhone 4
Step 1) Search fashion brand name on Google (mobile version)
Step 2) Enter website via link
Evaluation:
Does the fashion brand have a mobile website (mobile adjusted version) of their website and will it automatically switch over to the mobile version/ mobile optimized website?
Acne (Acnestudios)
[JPS]: No.
Björn Borg
[JPS]: No. An iPhone device is identified and a No Flash web page is displayed.
Blank
[JPS]: No. Blank website is using Flash.
Carin Wester
[JPS]: No.
Cheap Monday
[JPS]: No. Embedded videos
Fifth Avenue Shoe Repair
[JPS]: No. The Online shop is accessible. Fifth Avenue Shoe Repair Brand website is using Flash.
Filippa K
[JPS]: No. Rendering errors occurs on some web pages.
H&M
[JPS]: Yes. A lot of content. Location-Based Service (LBS): Store locator. Videos are linked and available at YouTube. H&M Shop Online is not mobile website optimized.
Hope
[JPS]: No.
J. Lindeberg
[JPS]: No. J. Lindeberg Corporate website is using Flash.
Nakkna
[JPS]: No. Embedded videos.
Nikolaj d’Étoiles
[JPS]: No.
Nudie Jeans
[JPS]: Yes. The mobile version of the website is built upon three web pages. The Store Finder is not able to locate my position. Videos are linked and available at YouTube.
Our Legacy
[JPS]: No.
Peak Performance
[JPS]: No. Some videos are playable but a pop up layer is not possible to close.
Pour
[JPS]: No.
Resteröds
[JPS]: No. Resteröds website is using Flash.
Tiger of Sweden
[JPS]: No. Embedded videos are not playable.
Velour
[JPS]: No.
WeSC
[JPS]: No. Embedded videos are not playable.
Whyred
[JPS]: No. Embedded videos are not playable.
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Check out what others are saying...[...] is a sequel on my previous post: Mobile optimized website: Swedish Fashion brands: an Evaluation (2011/05/22). This evaluation is carried out with iPhone4 and Samsung Galaxy S [...]